Great logos are varied, but bad ones tend to fail in the same predictable ways. Avoid these common mistakes and your mark will already look more credible than most.
The mistakes that sink logos
- Too much detail — intricate marks turn to mush at small sizes. Simplify.
- Too many fonts or colors — restraint reads as confidence; clutter reads as amateur.
- Following trends too hard — a trendy logo dates fast. Aim for timeless with a light modern touch.
- Ignoring small sizes — if it doesn't read as a favicon, it's not finished.
- No single-color version — your logo must work in one color for stamps, embroidery and faxes-of-the-future.
- Copying competitors — fitting in is the opposite of being memorable.
- Raster-only files — without scalable files you'll hit quality walls. See logo file formats explained.
You don't need a stroke of genius to make a good logo. You mostly need to avoid the obvious mistakes.
Start from a strong foundation
Logofai generates clean, versatile logos that sidestep the common pitfalls — and shows them on mockups so problems are obvious early.
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Most of these mistakes reveal themselves the moment you see the logo in context. Preview it small, in one color, and on real products with mockups before finalizing. For the positive version of this advice, read what makes a logo look professional.
