Branding, decoded.
Guides, ideas and playbooks for building a brand with AI.
What a Brand Identity Hand-off Actually Includes
The complete list of files you should receive at the end of a branding project, what each one is for, and who you send it to.
Aug 12, 2026Guides
Logo Clear Space and Minimum Size, Explained
The two rules that stop a logo being crowded or shrunk into mush, how to set them, and why they should be measured from your artwork.
Aug 12, 2026
Every Logo File Format, and Which to Send Whom
SVG, PNG, JPG, PDF and EPS. What each logo file format is for, and exactly which one your printer, developer and social manager needs.
Aug 12, 2026
Favicon and Social Image Sizes, One Checklist
Every favicon size a site needs and the profile, link preview and banner dimensions for social, in one list you can work through.
Aug 12, 2026
Brand Guidelines vs Design Tokens: Humans and Machines
Guidelines explain a brand to people. Design tokens express the same decisions in code. A modern hand-off carries both, and here is why.
Aug 12, 2026
What is design.md? The Design System File for AI Coding Tools
design.md is a markdown file that carries your whole design system: tokens, type, components and voice, readable by Cursor, v0, Lovable and humans alike.
Jul 26, 2026
How to Give Cursor (or Claude Code) Your Brand Style with design.md
Stop restyling AI-generated pages. Put a design.md in your repo and Cursor, Claude Code, v0 and Lovable build in your exact colors, fonts and components.
Jul 26, 2026
Best Logo Maker Apps for Startups in 2026
The fastest way to a credible startup brand is a good logo app. Here's what to look for, and why a mobile-first, all-in-one tool fits how founders actually work.
Jun 12, 2026
How to Present Logo Designs to Clients (And Get Approved)
A great logo gets rejected when it's presented badly. Here's how to frame concepts, use mockups and guide clients to a confident yes.
Jun 8, 2026
How to Make a Logo with AI in 2026: A Beginner's Guide
From a one-line prompt to a finished brand mark, here's the exact workflow to design a professional logo in minutes.
Jun 2, 2026
How to Choose Fonts for Your Logo
Typography quietly makes or breaks a logo. Here's how to choose fonts that fit your brand, pair well, and stay legible everywhere.
May 30, 2026
Common Logo Design Mistakes to Avoid
Most weak logos fail for the same handful of reasons. Avoid these mistakes and you're already ahead of most brands.
May 24, 2026
How Designers Can Use AI in Logo Projects
AI won't replace designers, but designers who use it well move faster. Here's a practical workflow for using AI without losing your craft.
May 21, 2026
How to Create Logo Mockups for Presentations
A logo on a white background is hard to judge. Mockups show it in the real world. Here's how to create them fast and use them to win buy-in.
May 18, 2026
AI Logo Prompt Examples That Actually Work
The prompt makes the logo. Here are proven AI logo prompt structures and copy-ready examples for different styles and industries.
May 12, 2026
Logo File Formats Explained: SVG, PNG, PDF and More
Vector vs raster, transparency, print vs web: exactly which file to send and when, without the jargon.
May 7, 2026
How to Make a Logo for a Mobile App
An app icon has unique constraints, tiny sizes, rounded masks, a crowded home screen. Here's how to design an app logo that stands out and stays legible.
May 6, 2026
Logo Size Guide for Websites, Apps and Social Media
The right logo dimensions for every platform, plus why scalable files matter. A practical reference you can come back to.
May 1, 2026Branding
Logo Variations Every Brand Needs (and When to Use Each)
Horizontal, stacked, badge, mark and wordmark. What each logo lockup is for, and which one to reach for in a given space.
Aug 12, 2026
How to Create a Brand Kit for Your Business (Step by Step)
A brand kit keeps everything you make consistent. Here's exactly what to include and how to build one in minutes instead of paying for guidelines.
Jun 10, 2026
Logo Design Ideas for Startups: 7 Directions That Work
Stuck on where to start? These seven logo directions are proven, flexible and fast to explore with AI, perfect for a startup finding its look.
Jun 6, 2026
Logo Design Ideas for Small Businesses
From cafes to consultancies, the right logo direction makes a small business look trustworthy. Here are practical ideas and how to bring them to life affordably.
Jun 4, 2026
Best Colors for a Business Logo: A Practical Guide
Color is the fastest signal your logo sends. Here's what common colors communicate and how to choose a palette that fits your brand and converts.
Jun 2, 2026
What Makes a Logo Look Professional?
Some logos just look credible, and it's not luck. Here are the principles that separate professional marks from amateur ones, and how to hit them.
May 27, 2026
Logo Color Psychology: Choosing Colors That Convert
Why your palette does more selling than your shape, and how to pick colors that match your brand's personality.
May 21, 2026
Brand Identity Checklist for Startups: 8 Things Before Launch (2026)
The complete pre-launch brand checklist: logo, colors, fonts, files and the assets most founders forget. Free and actionable.
May 15, 2026
How to Build a Brand Identity from Scratch
Starting with nothing? This step-by-step guide takes you from positioning to a complete, consistent brand identity, without a big budget.
May 3, 2026
Branding 101: A Memorable Identity for Your Startup
Logo, colors, type and voice: the four pillars of a brand system, and how to build all of them fast.
Apr 30, 2026
Business
What a Branding Agency Charges, and What You Get for It
An honest look at what agency branding costs, what the money actually buys, and when a generated identity is the sensible choice instead.
Aug 12, 2026
AI Logo Maker vs Hiring a Designer: Which Should You Choose?
AI is fast and cheap; a designer brings judgment and craft. Here's an honest comparison to help you pick the right path for your brand and budget.
Jun 14, 2026
How Much Should a Logo Cost? Freelancer vs Agency vs AI
A realistic breakdown of what you'll pay for a logo in 2026, and where AI tools fit into the budget.
May 14, 2026
Free Logo Maker vs Paid Logo Maker: What's the Difference?
Free tools can get you started, but the differences show up in quality, files and ownership. Here's how to decide what you actually need.
May 9, 2026Get branding tips in your inbox.
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