Logofai vs Looka. An honest comparison.
Both tools will get you a logo and brand assets. The real differences are how the mark is generated, how far the brand goes after the logo, and what you get if you are building a product.
Side by side. The real differences.
| Logofai | Looka | |
|---|---|---|
| How the logo is made | A flagship image model generates an original mark from your one-sentence prompt. Twelve styles, six colour moods, refine by describing changes. | A generator assembles marks from curated symbol, font and layout combinations, then you customize in an editor. |
| Uniqueness of the mark | Generated from scratch per prompt, so two brands do not end up with the same logo. | Combinations are configurable, but the underlying symbols and fonts come from shared libraries. |
| Beyond the logo | Brand kits, 129 photoreal product mockups, editorial lifestyle photography and AI ambassador shots, all generated around your exact mark. | A brand kit with templates for cards, social profiles and marketing materials built from your logo and colors. |
| For developers | A generated design system: design.md plus a live style guide, and token exports (tokens.css, tailwind.config.js, tokens.json) that Cursor, v0 and Lovable can follow. | Brand guidelines pages aimed at humans; no design-token or AI-builder workflow. |
| Pricing model | Credits: $9.99, $29.99 or $99.99 per month (150 / 450 / 1500 credits). Images cost 3 credits, failed runs refund automatically. 15 free credits to start. | Free to generate and preview; you purchase a package or subscription to download files. |
| Photography | Photoreal lifestyle scenes and product shots generated with your branding in them. | Mockup templates where your logo is overlaid on stock scenes. |
When Looka is the better pick. Honestly.
No tool wins every case. Choose Looka if:
- You want to fine-tune every curve in a visual editor. Looka’s editor-first flow gives you more manual control over the assembled mark.
- You want to browse many template-style options quickly before committing to a direction.
See what Logofai produces. Real brands.
Twelve complete identities, from streetwear to real estate, each generated from one sentence: browse the use cases, or read how the design system hands your brand to developers.
Fair questions. Straight answers.
Is Logofai or Looka better for a unique logo?
Logofai generates each mark from scratch with a flagship AI model, so the logo is original to your prompt. Looka assembles logos from curated symbol and font libraries, which is fast but means the building blocks are shared across users.
Which is better after the logo?
Looka focuses on template-based brand assets. Logofai generates the follow-on assets, brand boards, 129 photoreal mockups, lifestyle photography and a developer-ready design system, around your exact mark, so everything matches.
Which should developers pick?
Logofai. It is the only one of the two that outputs a design.md, a live style guide and design tokens (CSS, Tailwind, W3C JSON) that AI coding tools like Cursor, v0 and Lovable can follow.
Can I try both free?
Yes. Looka lets you generate previews before paying. Logofai gives every new account 15 free credits, enough for a logo and your first mockups, with no card required.