Brand guidelines

A brand book ready to hand over.

The document every brand eventually needs, generated from your logo: brand story, logo rules with real do and don’t examples, exact colour values for print and digital, typography, voice and imagery direction. Share it as a live link, or download the PDF with one click.

Flip through a real one

Included on all paid plans · live link, PDF and markdown

Strike9 brand guidelines colour page with HEX, RGB and CMYK valuesStrike9 brand guidelines cover generated by Logofai
01

What are brand guidelines? The book, explained.

Brand guidelines answer one question for every person who touches your brand: how do we use this thing? Which logo goes on a dark background, how much space it needs, which exact plum is on the label, how a caption should sound. Without the book, every printer, designer and partner answers that question differently.

Logofai builds the book from your logo itself. Colours are measured from the mark, not suggested. Misuse examples are rendered with your actual logo. The applications section uses your own generated mockups. It reads like a document a studio spent weeks on, because everything in it is really yours.

02

What’s inside. Eight sections, cover to cover.

Every Logofai brand book follows the same structure, filled with your brand’s real story, values and renders.

01Brand story

Who the brand is, written in words that set the attitude.

02Logo

Primary, dark and mono variants with clear space and minimum sizes.

03Logo misuse

Do-not examples rendered from your real logo, so nothing is ambiguous.

04Colour

Named colours with HEX, RGB and CMYK print values, plus usage proportions.

05Typography

The typeface pairing with weights and roles for headings and body.

06Voice & tone

How the brand sounds, distilled into rules anyone can write with.

07Imagery

Photography direction for shoots, campaigns and social.

08Applications

Your own generated mockups, placed as real-world applications.

03

A real one. Unedited.

This is the actual brand book Logofai generated for Strike9, a streetwear label built from a single prompt. Flip through the PDF pages, then switch tabs to open the live brand book exactly as the app published it.

Strike9 brand guidelines cover page generated by Logofai
Cover
Strike9 brand guidelines brand story page generated by Logofai
Brand story
Strike9 brand guidelines logo page generated by Logofai
Logo
Strike9 brand guidelines logo misuse page generated by Logofai
Logo misuse
Strike9 brand guidelines colour page generated by Logofai
Colour
Strike9 brand guidelines typography page generated by Logofai
Typography
Strike9 brand guidelines voice & tone page generated by Logofai
Voice & tone
Strike9 brand guidelines imagery page generated by Logofai
Imagery
Strike9 brand guidelines applications page generated by Logofai
Applications
Strike9 brand guidelines back cover page generated by Logofai
Back cover

See the rest of the brand in the Strike9 case study, or the developer-side companion on the design system page.

04

One book. Three formats.

Generate once, hand it over however the other side works.

HTMLLive brand book

A hosted page you share as a link. Always the latest version, no attachments, opens on any device.

PDFbrand-guidelines.pdf

The full book as a print-ready PDF, one click from the live version. Made for printers, pitch decks and formal handoffs.

MDguidelines.md

The same guidelines as a portable markdown document: keep it in your repo, wiki or notes, next to your design.md.

05

Who you’ll hand it to. Three doors in.

Printers & production

The colour page carries CMYK next to every HEX value, and the logo page sets minimum sizes. Send the PDF and the proof comes back right the first time.

Designers & agencies

Logo variants, clear space and real misuse examples make the handoff self-explanatory. New collaborators start on-brand instead of asking for “the files”.

Teams & partners

Voice, tone and imagery direction live in the same book as the visuals. Everyone who writes a caption or posts a photo pulls from one source.

06

How it’s made. One screen, one minute.

Pick a logo, optionally set a brand name and art direction, and generate. The live book, the PDF and the markdown arrive together in your project.

Logofai brand guidelines creation screen with logo selection, brand name and art direction
Choose a logo and set the direction
Logofai project screen with the brand guidelines, markdown download and design system
The brand book and markdown, in your project
FAQ

Brand guidelines, answered.

What are brand guidelines?

Brand guidelines, also called a brand book, are the document that defines how a brand looks and sounds so anyone can apply it consistently: logo variants and clear space, real misuse examples, the exact colour palette, typography, voice and tone, and imagery direction. It is the reference you hand to designers, printers and partners.

What is inside a Logofai brand book?

Eight sections built from your actual brand: brand story, logo usage with clear space and minimum sizes, logo misuse examples rendered from your real logo, a colour palette with HEX, RGB and CMYK print values, typography with weights and roles, voice and tone, photography direction, and your own generated mockups as real-world applications.

How does Logofai generate it?

You pick or upload a logo, optionally add a brand name and art direction, and generate. The palette is measured from the logo itself, the type pairing is matched to the brand, and the whole book is assembled in about a minute. It costs 9 credits, and failed runs refund automatically.

Which formats do I get?

Three: a live brand book you open and share as a link, a one-click PDF download for print and formal handoffs, and the same guidelines as a portable markdown document you can keep in a repo or a wiki.

How is this different from a design system?

The brand book is written for people: printers get CMYK values, designers get logo rules, partners get voice and imagery direction. The design.md is written for AI coding tools and developers: tokens, component specs and code exports. Complete brands ship with both, and Logofai generates each from the same logo.

Which plans include brand guidelines?

Brand guidelines are available on all paid plans: Starter, Pro and Business. Every generation costs 9 credits, and failed runs refund automatically.

Your brand deserves a book. Publish it.

9 credits. About a minute. Live brand book, one-click PDF and markdown included.