Once you have a logo, the next question is practical: how big should it be, everywhere it appears? Using the wrong size leaves your brand looking blurry or cramped. Here's a reference you can return to.
Common logo sizes by platform
- Website header — around 250x100px, served at 2x for sharp displays.
- Favicon — 32x32px and 16x16px; keep it ultra-simple.
- App icon — 1024x1024px source; the store generates smaller sizes.
- Social profile — roughly 400x400px, displayed in a circle on many platforms.
- Email signature — about 150x50px.
- Print — use a vector file so it scales to any size cleanly.
Why scalable files matter
Pixel-based files (PNG, JPG) blur when enlarged. A vector file (SVG, PDF, EPS) scales to any size with no quality loss, which is why you want one for print and large formats. More on this in logo file formats explained.
Design once, export many. Keep a master and the right sizes for each place your logo lives.
Design for the smallest size first
If your logo reads clearly as a 16px favicon and a circular avatar, it will work everywhere else. Test small before you finalize.
Export every size you need
Logofai generates your logo in the right formats and sizes for web, apps and social, automatically.
Get the AppGet the assets in one place
A brand kit packages the right lockups and sizes together, so you're never resizing in a panic before a launch. For icons specifically, see how to make a logo for a mobile app.
