A logo is a start, not a brand. The thing that makes a small business look established is consistency, and a brand kit is what delivers it: one place that holds your logo, colors, fonts and files so everything you create matches.

What belongs in a brand kit

  • Logo lockups, full, compact and icon-only versions for every placement.
  • Color palette, a primary, one or two secondaries, and neutrals, with exact hex codes.
  • Typography, one heading font and one body font is plenty.
  • Usage notes, a few do's and don'ts so the brand stays consistent as others use it.
  • Files, organized, high-resolution exports ready for web and print.

Step by step

1. Lock your logo first

Everything else flows from it. Create one with an AI logo maker if you don't have it yet.

2. Build the palette around the logo

Pull your main color from the mark, then add support colors and neutrals. Keep it tight, three to five colors total.

3. Choose type that matches the personality

Pick a heading and a body typeface that suit the brand's tone. Resist using more than two.

4. Package and document

Collect lockups, hex codes, fonts and a short usage note in one shareable kit.

A brand kit isn't bureaucracy. It's the cheapest way to look bigger and more consistent than you are.

Generate a full brand kit in seconds

Logofai builds your colors, type and logo lockups automatically, ready to share with your team or developer.

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The fast way

You can assemble a kit by hand, or let a brand kit generator build it around your logo in seconds, hex codes and fonts included. Either way, once it exists, use it everywhere. For the bigger picture, read how to build a brand identity from scratch.