Type does more branding work than people realize. The right font makes a logo feel considered; the wrong one makes it feel amateur, no matter how good the icon is. Here's how to choose well.
Match the font to your brand's personality
Fonts have voices. Serifs feel traditional and trustworthy; geometric sans-serifs feel modern and clean; rounded fonts feel friendly; condensed fonts feel bold. Pick a voice that matches how you want to be perceived.
Keep it to one or two
- One font with personality is often enough for a wordmark.
- Two at most — one for the name, one for a tagline.
- Avoid trendy fonts that will date quickly.
Legibility is non-negotiable
Your logo has to read at a favicon's size and across a billboard. Test it small before you fall in love with it. Overly decorative fonts often fail this test.
The best logo font isn't the most interesting one. It's the one that fits your brand and stays readable everywhere.
See your name in the right type
Logofai pairs your logo with typography that matches your brand — part of every brand kit.
Get the AppLet the system choose with you
If type isn't your strength, an AI logo maker suggests fonts that suit your brand automatically, and packages them into a brand kit so your whole identity stays consistent. For the full picture, read what makes a logo look professional.
